Tag Archive SEO Ranking Factors

SEMRush SEO Ranking Study

SEMRush Report on SEO Ranking Factors 2017

Since several years, search engines are the as the key source for any internet user to find anything of their need. It has been very common that, when you need anything suddenly or later, you go to Google and search for those. Even if they are products, local services, notes or any news.

SEO is the major way to mange your website and make them fit to be found in Search Engines. It is all about making any website user friendly and more effective for users. From some of the last years, SEO has been as one of the main source of online marketing and to increase sales through organic searches.

Many SEO Companies and toolsets are always working for analyzing SEO ranking factors, effective tools and trends. SEM Rush, The popular toolset company has released their 2017 case study on SEO ranking factors, The SEM Rush company has released their analytical report for the second year.

SEM Rush has analyzed 600,000 keywords globally and looked for the first 100 search results for all those keywords. According to SEM Rush’s SEO ranking factors reports 2017, these following are top ranking factors for Google, when some of these key things are always being denied by Google as raking signals, for example, website traffic, user behaviors, bounce rates, time etc.

Top SEO Ranking Factors according to SEMRush in 2017

  • Direct website traffic is pegged as the top Google ranking factor in this study.
  • User behavior signals such as time on site, pages per session and bounce rate.
  • Backlink factors are extremely important for rankings.
  • Although the anchor text in backlinks are not as important as a ranking factor.
  • Each backlink factor does impact each other, so “your positions are unlikely to change if you boost the values for one factor but ignore others,” the study says.
  • Branded keywords will always return more relevant but less popular websites on the first position
  • Domains with HTTPS tend to be in the top of the pack.
  • The on-page SEO factors such as the presence of keywords in title, meta description and body of the text proved to be significantly less influential than other factors the study added.

Domain Authority

What is Domain Authority

Domain Authority (DA) is a matrix measured by MOZ.com. DA is one of the important SEO ranking factor for many of search engines.

Domain Authority is mainly based on Link-Popularity, quality of backlinks, age of domain and quality of websites’ Content.

Websites with higher number of spamy backlinks will have high spam score by MOZ. DA for a domain is measured in scale of 1 to 100, websites with higher DA are more popular.

Check MOZ DA/ PA score with MOZ Research Tool

How to Improve your website traffic?

Improve Organic Traffic to Your Website

Do you own a website or online business and Not getting enough visitors to your website?

Yeah that’s the first thing every website owners and webmasters should think about. After all it is about the business and it is possibly only if you have enough visitors to your website. After all visitors are converted into business for your products and services. If your websites don’t have enough visitor you can’t expect for more business.

Thinking about it is good but if you are worried, end it up now.. use your time for few workouts.

Yeah ! first you should focus on is your content, content is the king. Get your desk ready and start writing some good stuff.

Before you start writing, find some answers by yourself. “What are you Writing? Why are you writing? Why should they read your article?

That’s the most important thing that you provide something better and they would get the best information from you. If your content is not more informative they would close the window and wouldn’t visit your website again, if it is case you are going to lose your visitor and chances of returning visitors. So, I say your content is the most important thing you should focus on.

Make your content Good Enough:

Write a Clear Title for your article, it must be very specific about the topic. Title can explain full article in short and visitor get better idea that what are they going to read about. So make it clear and descriptive in short sentence

Mention the introductory section about the topic you are wring about, It will help visitors additional idea to understand about the topic they are reading about

Use your Heading Tags (H1 to H6) in proper way, make sure it is relevant with content. Heading is like the table of content, It make the set of content clear and also your visitor would enjoy reading them. Don’t use Heading Tags in random, it must be relevant to the section and use them only when required.

Make your content more informative, explain about Advantages, Disadvantages, Pros & Cons, summary of your content etc. Make it well described and useful for readers. For that, you have think yourself as reader not as a writer, read your article and find out what do you get for the content as a visitor, make enough revises to make it better.

Rich Media Content

Images and info graphs are one more important thing, It make the whole content described in one image. Adding some high quality images in your content always the great idea.

Have some videos?? Yes publish it and embed in your content.

Make your content rich with Title, Headings, Info graphs, Videos.

Use proper optimized Titles and Alt Tags in your images, It will make your image search engine friendly and user friendly. Visitor can know about your image even if the image won’t load properly.

SEO Optimization Work Out

Put a Meta Title and Description in your page. Meta Titles and Description help you to optimize your web page in Search Engines. And if you have done everything good enough as mentioned above, you can get the first page rank in search engine for the particular search term, don’t worry and never hurry up, it takes time to come up.

If you are thinking about SEO, focus on some long tail keywords. For example: What is led lighting? Benefits of LED Downlights? How to Optimize a web page? etc. Repeat your main keywords, relevant keywords, singulars, plurals of your main keyword in content set. Be sure that, it makes a sense, don’t spam in any sense. And Be sure that your keywords are not exceeding 5% of overall words. It will help your content to be SEO friendly and also help readers.

Publish it your website and it is the time to do something more now.

Get some free time for few minutes everyday to share your webpage

Share your page in some social websites like: Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Stumbleupon to let peoples know that you have something to share. And It might help them.

Participate in Some Question Answer Sites like: Quora.com

Find some relevant questions and answer them your links, It will help them to find the right answer.

Another Interesting thing is if your content is more informative, they would share them and they place a link to your website.

Good content help you to get new links to your websites. Many bloggers like you write on similar topics and they can place your link as source for them.

Value of Content to Increase DA/ PA

Writing Good Content is also one of the best way to increase your Domain Authority and Page Authority. I again repeat content is the king. If your content is enough informative, you can be found in Google Featured Snippet, it is one of the best way to get more organic traffic and links to your website.

Don’t participate ink paid links, link offers, link exchange schemes and low quality forums, Search Engines like Google will penalize your website for participating in low value link building schemes.

In Short, it the checked and proved process for me. I’m going through this process in many of my blogs and it worked for me 100%. Unless you don’t share something knowledgeable visitors won’t like your website and they won’t spend time, after all they are searching for something good and they go to another page. You can create your inbound links to other relevant pages to help visitors find more information about the topic. In Short, if you expect someone to be on your page you must offer something good and different than others. Check the process and I make you sure it is going to work for all.

Thanks.

NTW SEO Web Design

Ntw Design: Search Engine Optimization Following Web Design

Search engine optimization along with a web design that has great internal coding is the best way to boost SEO ranks. A company that is bigger and higher up on the internet is always more popular and credible. The higher the SEO score, the better a website is ranked online. When going on tools online such as free SEO audit tools, an SEO score is composed of different items. One of the most important items will detail the web design code. If the site and server has any issues, the SEO score auditor will point it out. It is important to create a visually appealing web design that will stand out to future clients and at the same be very SEO friendly.

What are the best ways to improve internal SEO for web design?

1- Meta Tagging. Meta tagging is the best way to notify all different search engines that your website has a description and keywords it desires to rank for. With meta tags, a site can get creative and add custom tags like the author tag and the robot tag which is a plus for seo.

2- Media Files. Too many media files or on screen pdf documents can make a site very heavy. Website that have minimal elements are desired in terms of design,thus, making it a recommended factor to remove too many media files. The simpler a site is, the better a visitor will understand it in terms of design and content.

3- Image ALT. Image ALT tagging can instantly improve SEO ranks. It is important to always tag your images in alt tags and specifically describe what that image is about. Image Alt Tags give a clear specification to robot for what the image is related to. Write about 100 chars for the image alt tag.
Use these 3 ways provided above to improve your SEO internally through your web design.
Ntw Designs is a web design company that provides expert services when it comes to web design and seo. New web design trends come out every season, these advanced trends are so popular because they have made web design even better in terms of design and for SEO.

Why Title Tag is Important for Web Page?

Title Tag is one of the very important thing in website. It is the first thing which represent your web page content in one sentence or phrase. It is also important because it can make your easier for your page to be found in search engines. Read why Title Tag is important:

  • Title Tag is important because it is indexed by search engines and shown in blue text in search result as the title of search result in SERPs. It make visitor easy to understand about your products/ services and content of the page.
  • Title Tag important SEO factor to be ranked and ranking improvement
  • Title tags are visible when share your page in Social Media
  • Most of directories index the title of your business from Title Tag
  • Title is the summary of your content, so it is more important and effective ranking factor

You Might also like How to Optimize Meta Title Tag

How to Optimize Title for a Web Page in best format?

Title Tag is the first thing that any Search Engine will look for and helps the most to rank any website, you have to use it as the best suitable and relating to your content. Meta Title Tag is the thing which will be indexed as the title of your page or set of content in one page. It comes in the following format in header section of any webpage.

<title>Title of your Wbsite</title>

Title is the first thing which represent your set of content in summarized and one sentence, it makes the visitors easy to understand about the content and it’s table of content.

Search Engines will give more priority to descriptive and unique title tags, so make it easy to understand rather than making more complicated by using different keywords in one title tags.

Do not use your keywords many times in your title tags, it will have negative impact on your website if you do anything like keywords stuffing. Put your title text in maximum of 70 characters, because Google won’t index more than 70 characters from your title tag.

For example if your webpage content is about “Responsive Web Design” and your business physical work place is located in Sydney.

Best use of Meta Meta Title Tag:

  • You can use the title tag as: <title>Affordable Responsive Web Design Service Sydney</title>
  • Do not make it like: Responsive Web Design | Web Design | Web Design Services
  • You can use your brand name after your title by using any separator like: | – : etc.
  • Make your Title Tag more descriptive and accurate, it help the visitor find easily what they are looking for, and search engines give more priority to make it easier for visitors.
  • Avoid using too short titles, and make sure it’s not acceding 70 characters
  • You can avoid stop words because Google don’t look for it
  • Your Heading Tags come after the title tag (H1 to H6 depending on size of content), use them like a table of content
  • Make your content relevant to your Title and Heading Tags, if your content is not informative enough you might get negative points. You avoid creating a set of content for the promotional purpose only, make it helpful for your website’s visitors.

 

Check Your Meta Tag Status with online tool:


Related article about Why Title Tag is Important for Web Page?

Algorithm Update

Possible Algorithm Update for Spammy Links on Feb 1

Either a Google Algorithm Update or Google blocks private blog network

Around of Feb 1, 2017 it seems that Google probably have an algorithm change for those who go or participate in aggressive link-building.

Google haven’t confirmed it officially yet, but according to talks on SEO community there is significant change in ranking and their tricks are not working well. According them, their PBN are not working properly or possibly Google Penguin hit them by penalties.

MozCast, Algoroo, RankRanger are major rank tracker, and they are also showing significant rank down around 1st of Feb.

Barry Schwartz writes in Search Engine Land that there’s no talk and complaints by peoples participating in white what SEO communities.

So, it’s possible that Google penguin has been updated for spamy links or PBN, not sure it may be a new update also, because it not confirmed by Google, cant’s say anything for sure. There may be some tweeks on algorithm that how to track and target spammy links.

Google Analytics Image

How to Block Spam Traffic from Google Analytics to Reduce the Bounce Rate

How to Block Spam Traffic from Google Analytics to Reduce the Bounce Rate?

Do you see some spam traffic to your website and they make the bounce rate high? Don’t worry, it’s normal for all website owner, you can block them in few easy steps. They are some auto bot or spammer who bounce traffic from your website.

I agree that, having loads of spam traffic with high bounce rates make your website as low informative and they may cause the rank down in SERPs. So, I am writing few easy steps to help you to block low quality referring sites from your Analytics Account.

Google Analytics Report

These spam traffic referrals generally look like:

slow-website.xyz

Example.xyz

Example.ddd

example.abc etc.

Example. Cf

77947510-1.compliance-brian.xyz

77947510-1.compliance-george.xyz

77947510-1.compliance-ivan.xyz

And may be recently you are getting some traffic like “Copy this url and Vote for Trumph”

 

Is it the same case you are facing with your traffic sources/ referral?

If the bounce rate is high in your Google Analytics, you can check it from traffic referral sources.

To check the low quality referrals you have to go to>

Acquisition > All Traffic View > Referral

Go To Reporting and click on Acquisition, then go to All Traffic click on Referrals to check which website’s are referring you most and causing the bounce page views. You can select the number to view in list from the bottom of the page.

 Google Analytics Report

Now, check and make the list of spam traffic referrals to your website. You are almost ready now, click on Admin and then go to filter section from Google Analytics.

Google Analytics ReportClick +Add Filter on Red Colored Tab.

  • Choose “Create a new filter”
  • Enter The “Filer Name”. You can put the website url to make it easy to understand later when you recheck in future.
  • Choose “Custom”
  • Select “Exclude” and select Filter Filed “Referal”

Enter the Filter Pattern, you can simply put the url. For example: slow-website.xyz

Google AnalyticsAfter all the above steps are done, click the Save Button. Now you will see that your filter has been added.

Congratulations, you won’t see any traffic from the website which you have blocked now, you can use the same process to block any traffic referral which you don’t want to see.

Thanks.