Online Marketing

SEMRush SEO Ranking Study

SEMRush Report on SEO Ranking Factors 2017

Since several years, search engines are the as the key source for any internet user to find anything of their need. It has been very common that, when you need anything suddenly or later, you go to Google and search for those. Even if they are products, local services, notes or any news.

SEO is the major way to mange your website and make them fit to be found in Search Engines. It is all about making any website user friendly and more effective for users. From some of the last years, SEO has been as one of the main source of online marketing and to increase sales through organic searches.

Many SEO Companies and toolsets are always working for analyzing SEO ranking factors, effective tools and trends. SEM Rush, The popular toolset company has released their 2017 case study on SEO ranking factors, The SEM Rush company has released their analytical report for the second year.

SEM Rush has analyzed 600,000 keywords globally and looked for the first 100 search results for all those keywords. According to SEM Rush’s SEO ranking factors reports 2017, these following are top ranking factors for Google, when some of these key things are always being denied by Google as raking signals, for example, website traffic, user behaviors, bounce rates, time etc.

Top SEO Ranking Factors according to SEMRush in 2017

  • Direct website traffic is pegged as the top Google ranking factor in this study.
  • User behavior signals such as time on site, pages per session and bounce rate.
  • Backlink factors are extremely important for rankings.
  • Although the anchor text in backlinks are not as important as a ranking factor.
  • Each backlink factor does impact each other, so “your positions are unlikely to change if you boost the values for one factor but ignore others,” the study says.
  • Branded keywords will always return more relevant but less popular websites on the first position
  • Domains with HTTPS tend to be in the top of the pack.
  • The on-page SEO factors such as the presence of keywords in title, meta description and body of the text proved to be significantly less influential than other factors the study added.

How to Improve your website traffic?

Improve Organic Traffic to Your Website

Do you own a website or online business and Not getting enough visitors to your website?

Yeah that’s the first thing every website owners and webmasters should think about. After all it is about the business and it is possibly only if you have enough visitors to your website. After all visitors are converted into business for your products and services. If your websites don’t have enough visitor you can’t expect for more business.

Thinking about it is good but if you are worried, end it up now.. use your time for few workouts.

Yeah ! first you should focus on is your content, content is the king. Get your desk ready and start writing some good stuff.

Before you start writing, find some answers by yourself. “What are you Writing? Why are you writing? Why should they read your article?

That’s the most important thing that you provide something better and they would get the best information from you. If your content is not more informative they would close the window and wouldn’t visit your website again, if it is case you are going to lose your visitor and chances of returning visitors. So, I say your content is the most important thing you should focus on.

Make your content Good Enough:

Write a Clear Title for your article, it must be very specific about the topic. Title can explain full article in short and visitor get better idea that what are they going to read about. So make it clear and descriptive in short sentence

Mention the introductory section about the topic you are wring about, It will help visitors additional idea to understand about the topic they are reading about

Use your Heading Tags (H1 to H6) in proper way, make sure it is relevant with content. Heading is like the table of content, It make the set of content clear and also your visitor would enjoy reading them. Don’t use Heading Tags in random, it must be relevant to the section and use them only when required.

Make your content more informative, explain about Advantages, Disadvantages, Pros & Cons, summary of your content etc. Make it well described and useful for readers. For that, you have think yourself as reader not as a writer, read your article and find out what do you get for the content as a visitor, make enough revises to make it better.

Rich Media Content

Images and info graphs are one more important thing, It make the whole content described in one image. Adding some high quality images in your content always the great idea.

Have some videos?? Yes publish it and embed in your content.

Make your content rich with Title, Headings, Info graphs, Videos.

Use proper optimized Titles and Alt Tags in your images, It will make your image search engine friendly and user friendly. Visitor can know about your image even if the image won’t load properly.

SEO Optimization Work Out

Put a Meta Title and Description in your page. Meta Titles and Description help you to optimize your web page in Search Engines. And if you have done everything good enough as mentioned above, you can get the first page rank in search engine for the particular search term, don’t worry and never hurry up, it takes time to come up.

If you are thinking about SEO, focus on some long tail keywords. For example: What is led lighting? Benefits of LED Downlights? How to Optimize a web page? etc. Repeat your main keywords, relevant keywords, singulars, plurals of your main keyword in content set. Be sure that, it makes a sense, don’t spam in any sense. And Be sure that your keywords are not exceeding 5% of overall words. It will help your content to be SEO friendly and also help readers.

Publish it your website and it is the time to do something more now.

Get some free time for few minutes everyday to share your webpage

Share your page in some social websites like: Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Stumbleupon to let peoples know that you have something to share. And It might help them.

Participate in Some Question Answer Sites like: Quora.com

Find some relevant questions and answer them your links, It will help them to find the right answer.

Another Interesting thing is if your content is more informative, they would share them and they place a link to your website.

Good content help you to get new links to your websites. Many bloggers like you write on similar topics and they can place your link as source for them.

Value of Content to Increase DA/ PA

Writing Good Content is also one of the best way to increase your Domain Authority and Page Authority. I again repeat content is the king. If your content is enough informative, you can be found in Google Featured Snippet, it is one of the best way to get more organic traffic and links to your website.

Don’t participate ink paid links, link offers, link exchange schemes and low quality forums, Search Engines like Google will penalize your website for participating in low value link building schemes.

In Short, it the checked and proved process for me. I’m going through this process in many of my blogs and it worked for me 100%. Unless you don’t share something knowledgeable visitors won’t like your website and they won’t spend time, after all they are searching for something good and they go to another page. You can create your inbound links to other relevant pages to help visitors find more information about the topic. In Short, if you expect someone to be on your page you must offer something good and different than others. Check the process and I make you sure it is going to work for all.

Thanks.

Dmoz Directory Closing from 14 march 2017

Did you know that DMoz Directory is closing soon?

This news can sock all SEO Community and online marketing professionals that one of the oldest and most trusted directory Dmoz.org is closing from Mar 14, 2017 and will be no longer available.

Dmoz.org posted on their page that “As of Mar 14, 2017 dmoz.org will no longer be available.”

They also mentioned to > Visit resource-zone to stay in touch with the community.

Dmoz.org was launched in 5th June 1998, and will be no longer existing after 2 weeks from today.Dmoz Directory Closing Messsage

 

How to Optimize Title for a Web Page in best format?

Title Tag is the first thing that any Search Engine will look for and helps the most to rank any website, you have to use it as the best suitable and relating to your content. Meta Title Tag is the thing which will be indexed as the title of your page or set of content in one page. It comes in the following format in header section of any webpage.

<title>Title of your Wbsite</title>

Title is the first thing which represent your set of content in summarized and one sentence, it makes the visitors easy to understand about the content and it’s table of content.

Search Engines will give more priority to descriptive and unique title tags, so make it easy to understand rather than making more complicated by using different keywords in one title tags.

Do not use your keywords many times in your title tags, it will have negative impact on your website if you do anything like keywords stuffing. Put your title text in maximum of 70 characters, because Google won’t index more than 70 characters from your title tag.

For example if your webpage content is about “Responsive Web Design” and your business physical work place is located in Sydney.

Best use of Meta Meta Title Tag:

  • You can use the title tag as: <title>Affordable Responsive Web Design Service Sydney</title>
  • Do not make it like: Responsive Web Design | Web Design | Web Design Services
  • You can use your brand name after your title by using any separator like: | – : etc.
  • Make your Title Tag more descriptive and accurate, it help the visitor find easily what they are looking for, and search engines give more priority to make it easier for visitors.
  • Avoid using too short titles, and make sure it’s not acceding 70 characters
  • You can avoid stop words because Google don’t look for it
  • Your Heading Tags come after the title tag (H1 to H6 depending on size of content), use them like a table of content
  • Make your content relevant to your Title and Heading Tags, if your content is not informative enough you might get negative points. You avoid creating a set of content for the promotional purpose only, make it helpful for your website’s visitors.

 

Check Your Meta Tag Status with online tool:


Related article about Why Title Tag is Important for Web Page?

Google Analytics Image

How to Block Spam Traffic from Google Analytics to Reduce the Bounce Rate

How to Block Spam Traffic from Google Analytics to Reduce the Bounce Rate?

Do you see some spam traffic to your website and they make the bounce rate high? Don’t worry, it’s normal for all website owner, you can block them in few easy steps. They are some auto bot or spammer who bounce traffic from your website.

I agree that, having loads of spam traffic with high bounce rates make your website as low informative and they may cause the rank down in SERPs. So, I am writing few easy steps to help you to block low quality referring sites from your Analytics Account.

Google Analytics Report

These spam traffic referrals generally look like:

slow-website.xyz

Example.xyz

Example.ddd

example.abc etc.

Example. Cf

77947510-1.compliance-brian.xyz

77947510-1.compliance-george.xyz

77947510-1.compliance-ivan.xyz

And may be recently you are getting some traffic like “Copy this url and Vote for Trumph”

 

Is it the same case you are facing with your traffic sources/ referral?

If the bounce rate is high in your Google Analytics, you can check it from traffic referral sources.

To check the low quality referrals you have to go to>

Acquisition > All Traffic View > Referral

Go To Reporting and click on Acquisition, then go to All Traffic click on Referrals to check which website’s are referring you most and causing the bounce page views. You can select the number to view in list from the bottom of the page.

 Google Analytics Report

Now, check and make the list of spam traffic referrals to your website. You are almost ready now, click on Admin and then go to filter section from Google Analytics.

Google Analytics ReportClick +Add Filter on Red Colored Tab.

  • Choose “Create a new filter”
  • Enter The “Filer Name”. You can put the website url to make it easy to understand later when you recheck in future.
  • Choose “Custom”
  • Select “Exclude” and select Filter Filed “Referal”

Enter the Filter Pattern, you can simply put the url. For example: slow-website.xyz

Google AnalyticsAfter all the above steps are done, click the Save Button. Now you will see that your filter has been added.

Congratulations, you won’t see any traffic from the website which you have blocked now, you can use the same process to block any traffic referral which you don’t want to see.

Thanks.

seo expert

Affordable search engine optimization (SEO) services in Nepal

Affordable, reliable, trust worthy and ethical search engine optimization (SEO) services in Nepal.

Are you looking for SEO services in Nepal or SEO Company in Nepal, and promoting your websites in Nepal from SEO Experts in Nepal? Pravas Jha is the professional SEO consultant in Nepal for reliable and affordable seo services based in Kathmandu. He has also done SEO for couple of SEO projects worldwide as a freelancer. SEO is the technique to bring the website on the top of Search engines. Thousands of websites are created every day and to make a remarkable position of Search engines is a challenge. For that you need a correct amount of search engines optimization ingredient and also the knowledge of SEO updated version daily for securing your rankings on top. You will be needing seo experts and seo services to optimize your website and make search engine friendly with the latest procedures. The way SEO works keeps changing from time to time, so to keep your work going you need to have updated knowledge and secure your website from any penalties.

seo experts nepal

Affordable SEO Package in Nepal

I do all the things required for website to rank, from traffic to bringing sales to rank your websites and services. On page and Off page both the techniques are very much essential for the website to rank and make an impact on the audience. I provide both the services using a white hat method. I assure you that my work won’t get any penalty and will be fruitful for your business. Having worked with many companies abroad as well, I have a good record of optimizing the websites. Please do not hesitate to contact me if you have any projects. SEO experts in Nepal are looking to helps the business of Nepal through the Internet marketing techniques by promoting them online.

Web Traffic Image

How To Drive Traffic To Your Blog With Forums

Traffic To Blogs & Websites From Forums

Forums are there present everywhere in the internet these days. You can find forums in almost all the niche you are passionate about. Forums are the best way to build a community and share your knowledge and experiences with the people in your niche, this is a very powerful strategy to drive traffic to your blog.

Forum Marketing is very easy and free. Most people use it as a way to spam and build links ridiculously which is not a way to act in a community where people are sharing knowledge and caring your problems.

Tips to drive traffic to your blog with Forums

  1. Personal Profile: Every forum ask you to describe about you. Include your links wherever you can. Readers are very eager to know who you are, to whom are they talking to and does checks your profiles. You can also add your photo to make you more transparent. Have you own name on the forums that is more profitable and trustable. Share your hobbies, what you do, almost everything about you, all should be true. Do not try and be fake.
  2. Signature Links: Most of the Forums has a feature to add your signatures. You can include your links on signature to make your website more visible. Take advantage of free opportunity whenever you can. Opportunity is for grabbing, do not waste is by losing them.
  3. Do not promote yourself more: Any advertising is good, is what people say. But hey, never try and over promote yourself that you annoy people. It is ok to link other people as well, if their posts are relevant. If people finds you promoting yourself only, they will find you annoying and stop following you.
  4. Actively Participate in Forum Discussions: Marketing Is about speaking, being an attention seeker, and that can only happen if you actively participate in the hot discussions. Answer other questions, give tips and suggestions to the people asking. This way you get into people attention and exposure which will get you more traffic to your web pages.
  5. Check out the old threads: Look back to the old threads, keep them alive which are very popular. The thread might get old but people might still be needing those tips which has gone down. This keeps the thread alive and increase your blog traffic.
  6. Start a new thread: Starting a new thread is never a bad idea. This way you let people see your name, images and messages. Either question or give tips regarding the niche you are in. Do not post non relevant stuff.
  7. Simple, short and clear posts: Make the posts short and simple, long posts are mainly posted by the people who has gained popularity and are capable enough to coach anyone. Always remember quality stuffs works better than the quantity. Unless you are answering, keep your threads and posts short and simple and very clear to your readers.
  8. Provide Informational Tips and Ideas: People are usually on forums to get an answer. Therefore, informational posts are more applauded than any other posts. If you find someone asking questions, make your answers quick, and always informative.
  9. Posting positive stuffs: No one likes negativity. Positivity always attracts. A negative thread or comments are moderated or flagged by the moderators and not a way to be a part of a forum. Be kind and positive.
  10. Linking to Blog Feeds: Most of the niche forums provides blog feeds. When they subscribe you they will be notified about your new posts which leads to the traffic generation.
  11. High Quality web traffic is important for seo ranking, so forums can be a good place online to participate to expose your business & services among real peoples directly.
Internet Marketing

Internet Marketing

Forums are not really a place to spam but to share your informative posts based on your experiences. This helps you gain popularity on your niche, which means you will get more traffic to your blog and also gives you a reputation. Forums are great way to make a standard for yourself and always keep your encouraged to do good things more.

Visit World Directory To Submit Your URL To Online Web Directory

SEO Service Nepal

SEO Services Nepal

World Class SEO Service in Nepal

SEO services might be new for Nepal but it is not new for the developed nations. It has been there for a long time now, and faced so many algorithm changes. However, this doesn’t mean people in Nepal were not aware of what SEO is? Yes, we do have some IT professionals who had desires to own a laptop or desktop once and with many challenges faced. But this didn’t stop them from learning new things on Internet.

Internet getting so popular now than ever before. Digital Marketing or let’s say SEO has become so popular now. And hey, even on those days when Internet was not so easily available we had Internet Marketers present in Nepal. And, one of them is Pravas Jha. Pravas Jha has been serving SEO service in Nepal for a long time now. Ok, you might now get confused why he is praising himself, actually this article is written on his behalf from one of his staff.

Although, SEO service in Nepal is new and quite discussed about topic these days, people do not have a in depth knowledge of it to hire professionals and also not been aware that there were so many people doing the outsourcing job online about SEO only. Yes! When I say this do believe, I have faced it like millions of time.

Why Choose us for your SEO Improvement?

I do not know if it is lack of knowledge or huge popularity of social media, most of us here feels like Facebook is the only digital marketing tool that exists. Here, we provide services that will not only optimize your social media but also your website to create a brand that it should be.

Digital Marketing or SEO has become a powerful tool not only for the big business houses but also a small firm. Better late than never, realization of this beautiful and powerful tool can literally bring so much to you.

We can help you with that process. Please contact us for the detailed inquiry. We believe in the best and maximizing your profit with SEO Services & organic search traffic, the new & growing method of marketing. We are very sure you will love it and it will be useful to expand your sales & business in Local and International Market.

Email Marketing

Successful Email Marketing Campaign Tips

How to run a successful email marketing campaign and not be a spammer

Email Marketing is one the best campaign which is cost effective and results driven strategy that a business can use. Many people looks into their inbox and thinks it is a spam. People checks their emails as they are genuinely interested in the products and offers that any business has to offer. Email Marketing is said to be dead but it really isn’t. Professional people regularly checks their emails and are willing to see the best productive emails on their inbox.

Tips to do Email Marketing and not be called a Spammer

Email Marketing Tips

  1. Give something valuable and make it to Inbox: When a person sign up for your newsletter, offer them the best services you can provide. Give them something valuable that is useful in day to day life. Something free or discounts adds more value. Do not sound like a scam and be on their spam folder.
  2. Give what you say: A perfect marketing consists of trusts and values. Always give a customer what you have told them, or even more than that but do not fail to provide what you preached. So that they will keep coming back.
  3. Do not lose trust: Never try and constantly annoy your subscribers with your forceful messages. Keep providing useful insights about your products and services so they are bound to buy from you.
  4. Testimonials and Guarantee or Warranty: Email marketing gives you an endless opportunity to tell your customers about the risk involved with the products. But it also gives you an opportunity to tell your customers how you can decrease the risks with warranties and guarantee. This definitely satisfies your customers and make them buy. Even the testimonials are of huge help for someone to decide to hit that buy button.
  5. Unsubscribe Button: This may not look good but do ask people to unsubscribe if they find your emails nonproductive. This tells people you can unsubscribe any time if they don’t like your content. People who likes your newsletter will never unsubscribe and is willing to buy your products. If not with one email, may be on other try people may come to your products page.

Business success is highly dependent on the marketing strategy. Today people are mostly going online. Even the business are run online. People surf your website and buys the product as many of us are busy. Online marketing has made the shopping so easier in one way. Email Marketing is really effective as you directly send your tips and ideas on their inbox and increase your sales.

If you do the email marketing campaign right, you will never be making your emails to the spam folder this means you are gaining trust. The trust leads to the sales of product, never ever lose the trust of customer with the fake marketing, always be true to self and practice what you preach.