Monthly ArchiveFebruary 2017

Magento Image Alt Tags

Optimize Image Alt Tags in Magento Store

What is Image Alt Tag and how it work?

Images and Image alt tags are one of the very important factor to optimize websites’ On Page SEO Ranking. Image alt tags provide clear text alternative of the images used in webpage for screen users. Image Alt Tags are also called as Alt Attribute. Be sure to include image alt tags when you are inserting images in your content and web pages. Image alt tags helps search engines to know about your image and info graphs. It is also useful to understand when your images can not be found, Image Title help users to know about the title of your images. Having Image Alt tag also help you to be found in image search engine.

Best Use of Image Alt Tag

Make your Image Alt Tags clear and descriptive, matching with your content, using irrelevant alt tags and alternative text like keyword stuffing can pull you rank down. So be more specific and descriptive.

So for example if your image/ content is about puppy, make it like:

<img src=”puppy.jpg” alt=”puppy”/>

Or

<img src=”puppy.jpg” alt=”World’s cutest puppies”>

<img src=”puppy.jpg” alt=”Certify a Service Dog”>

Do not make it like:

<img src=”puppy.jpg” alt=”Dog Puppy Dog”>

Avoid using too long alt text like long paragraphs or using sentences in Alt Attribute for keywords stuffing, it results bad user experience so it will cause your website rank down in visibility.

How to Use Image Alt Tag in Magento?

To use image alt attribute in Magento Website, you have to login to your Magento Store.

Go to Catalog in Your Magento Store and the got to Manage Products:Magento Store

Search for your product or click on product name from the list:

Magento Product ListAgain go to Image from the sidebar “Product Information”

Magento Product InformationFinally, in image column you will see “Roll Over for Preview” if you have used an image with your product in Magento Store. Roll your mouse in the box, you can see your image now. In next column of “Label” there is an space to put your text. Put your Alt Attribute/ Iage alt Tag there. Label is used for Alt Tags in Mageto Product images. Insert your most suitable alt tag and save it. It will help you to improve SERP of your image and Magento products.

Why Title Tag is Important for Web Page?

Title Tag is one of the very important thing in website. It is the first thing which represent your web page content in one sentence or phrase. It is also important because it can make your easier for your page to be found in search engines. Read why Title Tag is important:

  • Title Tag is important because it is indexed by search engines and shown in blue text in search result as the title of search result in SERPs. It make visitor easy to understand about your products/ services and content of the page.
  • Title Tag important SEO factor to be ranked and ranking improvement
  • Title tags are visible when share your page in Social Media
  • Most of directories index the title of your business from Title Tag
  • Title is the summary of your content, so it is more important and effective ranking factor

You Might also like How to Optimize Meta Title Tag

How to Optimize Title for a Web Page in best format?

Title Tag is the first thing that any Search Engine will look for and helps the most to rank any website, you have to use it as the best suitable and relating to your content. Meta Title Tag is the thing which will be indexed as the title of your page or set of content in one page. It comes in the following format in header section of any webpage.

<title>Title of your Wbsite</title>

Title is the first thing which represent your set of content in summarized and one sentence, it makes the visitors easy to understand about the content and it’s table of content.

Search Engines will give more priority to descriptive and unique title tags, so make it easy to understand rather than making more complicated by using different keywords in one title tags.

Do not use your keywords many times in your title tags, it will have negative impact on your website if you do anything like keywords stuffing. Put your title text in maximum of 70 characters, because Google won’t index more than 70 characters from your title tag.

For example if your webpage content is about “Responsive Web Design” and your business physical work place is located in Sydney.

Best use of Meta Meta Title Tag:

  • You can use the title tag as: <title>Affordable Responsive Web Design Service Sydney</title>
  • Do not make it like: Responsive Web Design | Web Design | Web Design Services
  • You can use your brand name after your title by using any separator like: | – : etc.
  • Make your Title Tag more descriptive and accurate, it help the visitor find easily what they are looking for, and search engines give more priority to make it easier for visitors.
  • Avoid using too short titles, and make sure it’s not acceding 70 characters
  • You can avoid stop words because Google don’t look for it
  • Your Heading Tags come after the title tag (H1 to H6 depending on size of content), use them like a table of content
  • Make your content relevant to your Title and Heading Tags, if your content is not informative enough you might get negative points. You avoid creating a set of content for the promotional purpose only, make it helpful for your website’s visitors.

 

Check Your Meta Tag Status with online tool:


Related article about Why Title Tag is Important for Web Page?

Algorithm Update

Possible Algorithm Update for Spammy Links on Feb 1

Either a Google Algorithm Update or Google blocks private blog network

Around of Feb 1, 2017 it seems that Google probably have an algorithm change for those who go or participate in aggressive link-building.

Google haven’t confirmed it officially yet, but according to talks on SEO community there is significant change in ranking and their tricks are not working well. According them, their PBN are not working properly or possibly Google Penguin hit them by penalties.

MozCast, Algoroo, RankRanger are major rank tracker, and they are also showing significant rank down around 1st of Feb.

Barry Schwartz writes in Search Engine Land that there’s no talk and complaints by peoples participating in white what SEO communities.

So, it’s possible that Google penguin has been updated for spamy links or PBN, not sure it may be a new update also, because it not confirmed by Google, cant’s say anything for sure. There may be some tweeks on algorithm that how to track and target spammy links.